This Must Be The Band is a Chicago based Talking Heads tribute band. They approached me recently in need of a logo. The band gave me complete control of the design, with only one stipulation: make sure people will understand This Must Be The Band is the actual name of the band.
With so much creative freedom, I came up with tons of ideas trying to highlight the fact that This Must Be The Band is the band’s name. Finally, in my head, I said, "I wish I could just point to the name!" The result was a stylized illustration of a hand pointing to the band’s name.
I drew the hand and the typography used for the name. The band is very personable and really knows their growing fan base. It is much like a family. With that in mind I designed the logotype to give a feel of handwriting. The handwritten feel is warm and inviting, and yet at the same time it is very stylized and unique, just like This Must Be The Band.
this must be the band logo design by james wenzel graphic design: