angry rhino brewery package design by james wenzel graphic design:
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package design | beer labels
ANGRY RHINO BREWERY:
Angry Rhino Brewery is a concept brewery James Wenzel Graphic Design has developed. In creating this concept I took into account both label and brand recognition. The logotype is adapted fonts to create tension. Label recognition occurs with the use of original colors for each style of brew. Within the label the Rhino changes color to match the beer. This way the brand has a block of space that has the same image on all the packaging, with only a color change in the label. This creates color recognition. In general, I want the customer to walk into a liquor store looking for the "green rhino".
This design truly shows my distinct design style. I have a modern, clean, simplistic approach to design. I hand drew the rhino then transferred my drawing to the computer and worked with the logotype. James Wenzel Graphic Design stands for solid, Solid, thought provoking design.