innovative package design
When customers enter a store they are bombarded with products, package design, print collateral, and advertisements. With all of this competition, your company and its products can get lost in the shuffle. Set your product apart from the rest with solid package design from James Wenzel Graphic Design.
Package design can make or break a product. A company’s brand identity should exist within their packaging. Showing the customer empty glitz and glamour is not proper package design. James Wenzel Graphic Design jumps head first into the research of a company and the products the company carries so it can produce the right package design. The perfect package design is a result of: developing modern, stylized imagery, and using the correct typography and the right color, all combined to create a great layout, while keeping with the company’s brand identity.
I like to design packaging that not only catches the customer’s eye, but promotes the nature of your company. This helps build lasting relationships between the customer and your product. Products can be branded in two ways: for the product itself or for the line the product is a part of. A great example of this can be shown through comparing Sam Adams package design and Three Floyds package design. Each has a very distinct brand identity that is shown through their packaging. Yet, Sam Adams line of brews has almost the same label throughout, while Three Floyds beer labels change from beer to beer. Both styles of design can work, together we will figure out which style best fits your needs.
Allow me to produce the perfect packaging for your product with my well qualified skills. If you have any further questions about package design, feel free to contact me any way you wish.