This beer is a great example of how I go above and beyond with my research and creativity to set the products I design for apart. Each of the three types of beer relate to types of grass found in the Midwest prairie land. Thatchamber Ale is the amber ale and relates to thatchgrass. Tallwheat Ale is the wheat style beer and gets its name from tallgrass. Then there is Switchpale Ale, which is the pale ale brew from Still Prairie Brewery.
The idea behind the label was to keep it simple and have the saturated colors of the prairie come through, which represents the style of beer as well. The font label has the alcohol content along with a creative description of the beer. A back label has the brewery’s name and the government warning.
still prairie brewery beer label design by james wenzel graphic design: