poster design by james wenzel graphic design for canadian tire company:
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ctc poster design | reno mailer
CTC POSTER:
One of Maurice Sporting Goods clients is Canadian Tire Company. Over the past summer I was hired to design a poster for CTC’s mid summer sale. I was given the products and their images, along with the logo they wanted on the poster.
The poster used for the beginning of the summer sale was also provided as a reference. I then created a new layout form that related to the first poster in the summer series. Next I found imagery that contained a mid-summer feel. This early morning photo caught my eye. It works perfectly with the outdoor feel and style of the Canadian Tire Company. Finally I had to come up with the copy, "Make the Season Last with Canadian Tire".
This poster went to print and was used in all of the Canadian Tire stores. In fact, they liked the layout style so much, it was also used for the next poster.