mailer design by james wenzel graphic design for maurice sporting goods:
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ctc poster design | reno mailer
MAURICE SPORTING GOODS POSTCARD:
One of my clients is Maurice Sporting Goods. Over the past summer one of their branches had a blow out sale. I was hired to design the postcard that would be sent out to thousands of customers and retailers. I was given the products and their images, along with the logos they wanted on the postcard.
Although Maurice Sporting Goods’ logo contains a very distinct green, past postcard designs were inconsistent and worked with yellow and funky colors. In order to promote the Maurice brand throughout the entire postcard design and encourage brand identity, I incorporated their distinct green color into the design. I also drew a vector image of a fisherman and surrounded the fisherman with the sale items. I wanted to imply that he could not be the fisherman he currently is without all of the equipment from Maurice Sporting Goods. I came up with the copy found on the front. These were printed and sent out last summer. The sale went very well.